Update to the Empathy Map

We designed the Empathy Map at XPLANE many years ago, as part of a human-centered design toolkit we call Gamestorming. This particular tool helps teams develop deep, shared understanding and empathy for other people. People use it to help them improve customer experience, to navigate organizational politics, to design better work environments, and a host…

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Empathy Map

Empathy map, originally uploaded by dgray_xplane. The empathy map, one of XPLANE’s methods for understanding audiences, including users, customers, and other players in any business ecosystem, has gotten some press lately because it was featured in Alex Osterwalder‘s excellent book, Business Model Generation as a tool for discovering insights about customers. Here’s how it works:…

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The long table

The Long Table is a dinner party structured by etiquette, where conversation is the only course. The project ingeniously combines theatricality and models for public engagement. It is at once a stylised appropriation and an open-ended, non-hierarchical format for participation. Both of these elements – theatrical craft and political commitment – are mutually supporting in…

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Squiggle Birds

Squiggle birds is a quick exercise that you can use to get people stretching their visual thinking muscles. It takes about five minutes and quickly, clearly demonstrates how little effort is really required to make meaningful, easy-to-read images. The main point of the demonstration is that our minds are already pattern-making machines, and very little…

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Building partnerships

Object of play: The partnership canvas is a tool that enables visualization of current and/or future partnerships. It can also be used for early testing of the value creating potential of a partnership between two partnership candidates. The tool’s purpose is to define your business priority for partnering, and empathize with your partner to explore whether…

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iPhone app

Gamestorming Card Deck iPhone app The Gamestorming Card Deck is drawn from the GoGamestorm.com blog, the companion website to ‘Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers’ by Dave Gray, Sunni Brown, and Dave Macanufo. The cards are frequently updated and will help you learn the fundamentals of visual language, how to illuminate complexities by…

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