We designed the Empathy Map at XPLANE many years ago, as part of a human-centered design toolkit we call Gamestorming. This particular tool helps teams develop deep, shared understanding and empathy for other people. People use it to help them improve customer experience, to navigate organizational politics, to design better work environments, and a host […]
Empathy map, originally uploaded by dgray_xplane. The empathy map, one of Gamestorming’s methods for understanding audiences, including users, customers, and other players in any business ecosystem, has gotten some press lately because it was featured in Alex Osterwalder‘s excellent book, Business Model Generation as a tool for discovering insights about customers. Here’s how it works: […]
A very nice post by David Bland over at scrumology shows you, step by step, how to make an Empathy Map in Google docs. What a great idea. Check out the post or Brand’s Google doc example.
Empathy Map Poster View more presentations from AdilsonJardim. Portuguese version here.
Empathy map, originally uploaded by dgray_xplane. The empathy map, one of XPLANE’s methods for understanding audiences, including users, customers, and other players in any business ecosystem, has gotten some press lately because it was featured in Alex Osterwalder‘s excellent book, Business Model Generation as a tool for discovering insights about customers. Here’s how it works: […]
Today, companies in every industry seek to better their design capabilities: from products to services to experiences. Fueling the growing design function in large organizations is a new discipline called Design Ops, charged with scaling design and design thinking up, down, and across the organization. Does your organization have a Design Ops function? If not, […]
…complex situations and infoglut. You need a good oversight to think about your future, or to really understand your clients. You are committed to empathically include everybody’s reasoning and arguments. You want to make wise and just decisions. ✣ ✣ ✣ Making the right choices and decisions is crucial. Often too, we need to decide fast. Do […]
Summary of the Plane Metaphor and why to use it (neuroscience reasoning) One way of organizing information is to formulate analogies and conceptual links with other things. The information can be represented by anything that helps you break out of habitual thinking patterns. We all create our reality when getting external information to our brains. We use […]
Polarities live as interdependent pairs that need each other to exist, for example inhaling & exhaling. One pole is not valued as better than the other. Polarities have an enduring quality, they are unavoidable and unsolvable. Polarities live everywhere from our internal dialogue to external patterns of relating in society and within organizations. Overfocus on […]
Any product change, project plan, change management initiative requires assessment of and approach to working with stakeholders, a term we use to describe anyone who can impact a decision. Stakeholders often slow or block change; in other cases, they bust obstacles and accelerate progress. To increase your likelihood of success, check out this activity from […]
Any innovation or technological invention can be applied to serve different types of customers. Understanding your set of market opportunities increases your chances of success: It not only allows you to focus on the most promising market, but also helps you to avoid a fatal lock-in. The Market Opportunity Navigator, developed by Dr. Sharon Tal […]
Measures of success vary across an organization. Executives concern themselves with company-wide Objectives involving Revenue, Cost, Profit, Margin and Customer Satisfaction. Further down the org chart, management and individual contributors rate performance against more detailed Key Performance Indicators (KPIs) tracking customer behavior: a product manager may measure app downloads, or number of shopping cart items […]
Gamestorming is an amazing way to improve the performance of teams. Unfortunately, Gamestorming doesn’t work too well when your team is distributed. In this guest post, written by Luke Hohmann (who also wrote the foreword to Gamestorming and his own nifty book, Innovation Games), Luke will describe some of the tools his company has created […]
I had a surprise client turn into a favorite client recently, namely ViaTech Global Publishing. Kurt Heusner, the CMO, tracked me down like many of my clients – through the semantic web – and together we planned a really successful session for 75 of their top team members. I met with Kurt before Gamestorming was published […]
Sunni B. refreshed her union history during the latest Gamestorming session right down the street from the White House. Working with Union Privilege, a program of the AFL-CIO, together she used visual thinking and game techniques to devise their master plan for shifting from good to great. She invented a new game that actually isn’t in Gamestorming […]
Object of Play The objective of this game is to identify stakeholders and clarify goals. Number of Players: 1–10 Duration of Play: 20–45 minutes How to Play Who do you want to do what? Almost any endeavor of substantial impact requires seeking help from others. Developing a WHO + DO list is a simple way […]
On May 4th we asked for your help: to share wisdom with students preparing to facilitate their first workshop. Your response flooded our inbox; it was reflective, generous, vulnerable and helpful. Thank you scrum masters, designers, authors, consultants, coaches, teachers, students and Gamestormers all over the globe. Common themes: Prepare to improvise Write your word-for-word […]