Object of Play
In this decision-making exercise, possible actions are mapped based on two factors: effort required to implement and potential impact. Some ideas are costly, but may have a bigger long-term payoff than short-term actions. Categorizing ideas along these lines is a useful technique in decision making, as it obliges contributors to balance and evaluate suggested actions before committing to them.
Number of Players: Based on small groups, but can scale to any size
Duration of Play: 30 minutes to 1 hour, depending on the size of the group
How to Play
Given a goal, a group may have a number of ideas for how to achieve it. To open the exercise, frame the goal in terms of a “What to do” or “What we need” question. This may sound as simple as “What do we need to reach our goal?” Ask the group to generate ideas individually on sticky notes. Then, using Post-Up, ask them to present their ideas back to the group by placing them within a 2×2 matrix that
is organized by impact and effort: Impact: The potential payoff of the action, vs. Effort: The cost of taking the action
As participants place their ideas into the matrix, the group may openly discuss the position of elements. It is not uncommon for an idea to be bolstered by the group and to move up in potential impact or down in effort. In this respect, the category of high impact, low effort will often hold the set of ideas that the group is most agreed upon and committed to.
The source of the Impact & Effort Matrix game is unknown.
Impact & Effort
Clicking on this image will bring you to an “instant game” at innovationgames.com, where you can play Impact & Effort Matrix online. The same image will be used as the matrix, which has a different impact-effort combination in each quadrant.
• High Impact, Low Effort: The best ideas go here!
• High Impact, High Effort: Further study is likely required.
• Low Impact, High Effort: Probably best to avoid these.
• Low Impact, Low Effort: Further study is likely required.
The light bulbs you will see at the upper left corner of the chart represent ideas. Simply add an idea to the chart by dragging a light bulb to its corresponding quadrant and describing what it is.
All moves can be seen in real time by each participant, so everyone can collaborate to edit the descriptions and positions of the posted strategies. Communicate using the integrated chat facility to work together and form useful ideas.