Summary: According to Dave Gray in his new book, Gamestorming, playing with office supplies is not a waste of time. Whipping out a stack of post-its in a meeting and jotting down notes or sketching ideas is actually helpful; otherwise all those ideas have to stay inside your head, getting lost and confused. Writing out ideas, moving them around like pieces in a game, and collaborating with others makes for faster meetings and more creativity. Every company needs those creative ideas to reach the top even just stay there.
Listen to the podcast here.
1 thought on “American Marketing Association interviews Dave Gray about Gamestorming”
By writting things down you are able to free up your brain from the memory task to the creativity task.
Kansas City, MO
How can I help?
Comments are closed.