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Ethos, Logos, Pathos

Object of Play

The goal of this game is to channel Aristotle’s assessment of your argument.

Number of Players


Duration of Play

10 minutes to 1 hour

How to Play

Aristotle laid the groundwork for persuasive communication in the 4th century. Although the times have changed, effective communication hasn’t. Evaluate a communication, such as a value proposition, by using the three elements of rhetoric.  Role playing as your audience, score your message from 1 to 10 on these categories:

  • Ethos/Credibility:  Who are you, and what authority do you have on the topic?
  • Logos/Logic:  How clear and consistent is your reasoning? How do your facts measure up against my facts?
  • Pathos/Emotion: How vivid, memorable, and motivating is your message?

Look for areas of improvement or imbalance.

The Ethos, Logos, Pathos game is credited to James Macanufo.