Tag Archive for pitch

SAFE-BOLD Framework

Object of Play Corporate Executive Board’s Executive Director Matthew Dixon and Managing Director Brent Adamson have developed an insightful technique to help organizations develop customized pitches. This Commercial Teaching approach enlightens customers on a problem or value that applies to their needs, making them realize how they can benefit from your product. In their book,…

Continue reading

Elevator Pitch

Note: This approach is meant to be pretty flexible- other idea generating and prioritizing techniques may be substituted within the flow to suit the circumstances. Would like to hear how others approach this challenge. -James Object of Play: What has been a time-proven exercise in product development applies equally well in developing any¬† concept: writing…

Continue reading