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Forced Ranking

Geneva workshop

Object of Play
When prioritizing, a group may need to agree on a single, ranked list of items. Forced ranking obligates the group to make difficult decisions, and each item is ranked relative to the others. This is an important step in making decisions on items like investments, business priorities, and features or requirements—wherever a clear, prioritized list is needed.

Number of Players: Small group of 3–10 participants

Duration of Play: Medium to long; 30 minutes to 1 hour depending on the length of the list, the criteria, and the size of the group

How to Play
To set up the game, participants need to have two things: an unranked list of items and the criteria for ranking them. Because forced ranking makes the group judge items closely, the criteria should be as clear as possible. For example, in ranking features for a product, the criteria might be “Most important features for User X.” In the case of developing business priorities, the criteria might be “Most potential impact over the next year.”

If there are multiple dimensions to a ranking, it is best to rank the items separately for each criterion, and then combine the scores to determine the final ranking. It is difficult for participants to weigh more than one criterion at a time, as in the confusing “Most potential impact over the next year and least amount of effort over the next six months.”

In this case, it would be best to rank items twice: once by impact and once by effort. Although there is no hard limit on the number of items to be ranked, in a small-group setting the ideal length of a list is about 10 items. This allows participants to judge items relative to one another without becoming overwhelming. By making the entire list visible on a flip chart or whiteboard, participants will have an easier time ranking a larger list.

To play, create a matrix of items and the criteria. Each participant ranks the items by assigning it a number, with the most important item being #1, the second most important item as #2, and so forth, to the least important item. Because the ranking is “forced,” no items can receive equal weight.

Once the items have been ranked, tally them and discuss the prioritized list and next steps.

Strategy
Creating a forced ranking may be difficult for participants, as it requires they make clear-cut assessments about a set of items. In many cases, this is not the normal mode of operation for groups, where it is easier to add items to lists to string together agreement and support. Getting people to make these assessments, guided by clear criteria, is the entire point of forced ranking.

The original source of the Forced Ranking game is unknown.

3 thoughts on “Forced Ranking

  1. […] to the user. The Forced Ranking exercise will help prioritize the offering and achieve MVP. How to Play Illustration Credit: Sunni […]

  2. […] Strategy Generating ideas is an opening activity, and a first step. From here you can create an Affinity Map or further organize and prioritize the thoughts, for example using Forced Ranking. […]

  3. […] Forced Ranking – I also use forced ranking to get a group to agree on one prioritized list. I like to run through the process several times, each with discussion, to make sure that the group really agrees. […]

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